Two years ago, Northern Credit Union and Copperfin Credit Union took the first step toward a stronger future. With a shared vision, we formed a Joint Partnership Committee to explore how coming together could expand our impact, enhance member value, and ensure long-term sustainability in an evolving financial landscape.
Through open collaboration, thoughtful strategy, and a commitment to what’s best for our members, we navigated this journey together, leading to a resounding yes vote. Today, we stand on the foundation of that collective effort, ready to build a future that is stronger, more innovative, and truly member focused.
As one credit union, we are now $2.493 billion in combined assets, with a team of over 300 employees serving 88,500 members across 29 branches in 25 Ontario communities. That’s a big footprint – over 1,860 kilometers geographically – but we’re more than ready to make it count. By combining our strengths, we’re building a forward-thinking, technology-enabled credit union that evolves with the needs of our members, team members, and communities.
For decades, credit unions have stood apart in the financial services industry, a distinction earned through our unwavering commitment to member-centric governance. This model, a guiding force built on a foundation of trust, cooperative values, and community impact, is a source of pride and reassurance for us all. As digital transformation reshapes how people interact with financial institutions, we have an opportunity—an imperative—to take our member-first philosophy even further.
Our one-page strategy model embodies a laser-sharp focus on member-centricity, leveraging technology to enhance, not replace, the personal relationships that define our credit unions. How do we ensure every member, whether they walk through our doors or log in from their phone, receives the same high-quality, personalized experience? By deeper engagement, predictive service, and the seamless integration of digital and in-person interactions.
Knowing our Members like Never Before
To be truly member-centric, we must not only understand our members' needs but also anticipate them and provide tailored solutions before they ask. The tools at our disposal today—data analytics, AI-driven insights, and enhanced CRM platforms—allow us to build a 360-degree view of each member’s financial journey. By harnessing these technologies, we move from reactive service to proactive engagement, ensuring our members feel seen, valued, and supported at every stage of their financial lives.